MW3: It’s bad for you, but think of the XP!

Tuesday 27 September, 2011 at 4:30 pm Steve "Slurms" Lichtsinn 7
MW3dew

How would you like to eat junk food and high calorie soda? YOU WOULD? Well, what if I told you that you could do that, AND gain double experience points in one of this years HOTTEST games? Yes...you can still be the janitor...

So I was browsing Reddit today when I came accross this link.

I’m having a hard time with this on multiple levels. First and foremost, I’m trying to think if I’d have a problem with it if the application were different. Say Star Wars: The Old Republic was working with someone on a similar deal. Let’s say Hostess baked goods. If I buy some Twinkies and get codes, I could turn around and use the codes to earn double in-game experience for a certain length of time. I’d be motivated to keep buying the product so that the influx of extra experience would never wane. At the same time, I’d be furthuring my body’s path to self destruction every time I ding, Twinkie in hand. My overweight and tired existence would be used only to serve the Twinkie overlords and through my prayers to Twinkie The Kid, I would continue to be granted that sweet sweet dose of XP overload and cream filling.

Honestly, I’m not sure of the restrictions for the Modern Warfare XP deal. I imagine there will be a limit, but regardless of the item(s) I would be buying, I think it’s a bad move. It’s doing the one thing I’ve sworn I’d quit playing an MMO over and that’s giving advantage to someone who simply pays for it. I already didn’t have any plans on playing MW3, but this just shines a light on an industry marketing tactic I fear spreading.

Thoughts?



Steve "Slurms" Lichtsinn
Blogger and Podcast host for Multiplaying. All viewpoints in my words whether written or spoken are my own, and do not reflect the views of the community I am a part of. I don't do this for a living, and it shows!



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  • Matt says:

    Yeah, that’s… that’s seriously not-good. “buy food that makes you fat, get XP for game” doesn’t sound like a great end-equation. Not to mention that they’re essentially going the MMO F2P route with “you can play normally, or spend X dollars to double your XP!”.

    Not good.

  • Blue Kae says:

    Don’t you already ding with your Twinkie in hand?

  • Steve "Slurms" Lichtsinn says:

    @BlueKae

    ZING!

  • Vejuz says:

    Ah yes….This just one of the more cases of how marketing not only uses stereotypes to market goods, but also furthers those stereotypes by rewarding adherence to them.

  • Aruth says:

    I like Doritos. I also like bonus XP in games. ANNNND, I also know that I shouldn’t eat Doritos all the time. You guys don’t think there are other people like me out there that can moderate?

    Also, paying for an MMO edge also includes: pre-order headstarts, special perk items, etc

  • Steve "Slurms" Lichtsinn says:

    I think there are people who can moderate. But I also think there’s a ton more who can’t.

    And as far as headstarts…I’ve never paid extra to get in early. That’s merely a perk of buying the game ahead of time.

  • Aruth says:

    I’m curious to know who paid who for the advertisement? I’m thinking Doritos paid whoever makes MW.

    Regardless, even though I don’t play MW, I don’t think it would bother me much if something like that was in a game I do play.
    The list of MMO’s without purchasable boosts is minuscule these days, I think.
    I know the two that I do play both have a cash shop for xp boosts (LOTRO & DDO). I’m fairly sure EQ2 does also. When I sub’ed, they used to give their XP potions as loyalty rewards for either account age or purchase of expansions, but I bet you can buy ‘em now with Station Cash.

    And going beyond MMO’s, being able to spend dollars to make yourself better in game has looong been a factor (fight sticks, faster video cards, better mice/controllers, macro keyboards, etc).

    What I would like to see, is gaming companies start using all these $$$ they are making from their cash shops and what not to stop the ridiculous marketing campaigns, and put the money into making BETTER GAMES. Subjective? Of course, but there is a lot of SHIT out there.

    I know it won’t happen, but I can dream.

  • 7 comments

    1. Matt Comment:September 27, 2011 at 4:47 pm

      Yeah, that’s… that’s seriously not-good. “buy food that makes you fat, get XP for game” doesn’t sound like a great end-equation. Not to mention that they’re essentially going the MMO F2P route with “you can play normally, or spend X dollars to double your XP!”.

      Not good.


    2. Blue Kae Comment:September 27, 2011 at 4:48 pm

      Don’t you already ding with your Twinkie in hand?


    3. Steve "Slurms" Lichtsinn Comment:September 27, 2011 at 5:14 pm

      @BlueKae

      ZING!


    4. Vejuz Comment:September 27, 2011 at 6:17 pm

      Ah yes….This just one of the more cases of how marketing not only uses stereotypes to market goods, but also furthers those stereotypes by rewarding adherence to them.


    5. Aruth Comment:September 29, 2011 at 3:34 pm

      I like Doritos. I also like bonus XP in games. ANNNND, I also know that I shouldn’t eat Doritos all the time. You guys don’t think there are other people like me out there that can moderate?

      Also, paying for an MMO edge also includes: pre-order headstarts, special perk items, etc


    6. Steve "Slurms" Lichtsinn Comment:September 29, 2011 at 6:52 pm

      I think there are people who can moderate. But I also think there’s a ton more who can’t.

      And as far as headstarts…I’ve never paid extra to get in early. That’s merely a perk of buying the game ahead of time.


    7. Aruth Comment:September 30, 2011 at 10:17 am

      I’m curious to know who paid who for the advertisement? I’m thinking Doritos paid whoever makes MW.

      Regardless, even though I don’t play MW, I don’t think it would bother me much if something like that was in a game I do play.
      The list of MMO’s without purchasable boosts is minuscule these days, I think.
      I know the two that I do play both have a cash shop for xp boosts (LOTRO & DDO). I’m fairly sure EQ2 does also. When I sub’ed, they used to give their XP potions as loyalty rewards for either account age or purchase of expansions, but I bet you can buy ‘em now with Station Cash.

      And going beyond MMO’s, being able to spend dollars to make yourself better in game has looong been a factor (fight sticks, faster video cards, better mice/controllers, macro keyboards, etc).

      What I would like to see, is gaming companies start using all these $$$ they are making from their cash shops and what not to stop the ridiculous marketing campaigns, and put the money into making BETTER GAMES. Subjective? Of course, but there is a lot of SHIT out there.

      I know it won’t happen, but I can dream.


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